Speakers & Keynotes

With the curiosity of Galileo and the tenacity of a street fighter, Sara Frasca is an innovation expert. Honing her skills in senior leadership roles in both corporate America and the world of startups, Sara now serves as Chief Operations Officer for Point Northeast, a global business coaching firm. She helps leading organizations cultivate human imagination, build a culture of accountability, and solve complex problems to drive business growth. Sara is the go-to resource for leaders seeking a competitive advantage and sustainable success. She helps leading organizations cultivate human imagination, build a culture of innovation, and solve complex problems in creative ways.

Prior to Point Northeast, Sara spent 13 years at General Mills in multiple leadership roles. She was also an account director at the interactive agency ePrize, leading the forefront of digital transformation for Fortune 500 brands. In addition to being a mother of five, Sara is the founder and proud owner of Trasca & Co. Eatery and was named the 2017 Female Entrepreneur of the Year in Jacksonville, Florida.

He’s widely respected as one of the business community’s most outspoken, provocative, and entertaining thought leaders on competition, loyalty, human behavior, workplace culture, brand management, positioning and reputation management — and how each of those topics impacts the others.

The longtime motorcycle enthusiast’s formal association with Harley-Davidson began in 1985. As a specialist in corporate positioning and financial relations, he was asked to work with the struggling company to help restore its image, improve its competitiveness, create demand for its motorcycles and attract investors. Within a few short years, as sales of its motorcycles rocketed upward, Harley-Davidson became one of the most respected, competitively dominant, profitable and frequently reported-on companies in the world.

Today, Schmidt’s focused on his greatest passions, motorcycling, speaking and helping business leaders to improve their competitiveness. In addition to “Make Some Noise: The Unconventional Road To Dominance,” he also ghost-wrote, “100 Years of Harley-Davidson,” the best-selling motorsports book of all time. In 2021, he launched, “Tailgating With Geniuses,” a highly successful business and entertainment podcast.

An entrepreneur by nature and an executive in practice, Pete believes great companies are built one idea, one customer, and one employee at a time. When it comes to his business philosophy, Pete believes strongly that a unified platform is the future of retail technology, that retail platforms should be free of bulky technology stacks and messy integrations, and that retailers should strive to make a customer’s experience easy, seamless, and identical no matter where the transaction point may be. If you were to ask him, he’s “in the business of making his retail customers more competitive and their customers happier.”