Pre-conference Workshops

Master the skills needed to build effective, impactful, profit-propeling electronic circulars (e-Circulars) that will persuade your customers to keep coming back through your doors.

“Brick” and “click” commerce have converged. And advertising must adapt. Today’s e-Circulars are an answer to paper flyers of years past. Consumers now spend far more time online than they do flipping through newspapers. For retailers, that’s a good thing.

Electronic ads typically cost far less when it comes to distribution… and design too. Other benefits include reduced environmental impact, the ability to automate certain processes, and perhaps most valuable of all: it’s data-driven. As your data grows, you can learn more about your consumers and more effectively appeal to them in your ads.

In this workshop, you’ll help design, from inception to completion, an e-Circular worthy of your brand and your customers. In conjunction with Campaign Manager (included in CATAPULT’s Loyalty Program), you’ll learn to unlock the game-changing benefits that e-Circulars can bring to your business.

ECRS’ CATAPULT WebCart allows retailers to step seamlessly into the digital realm and turn e-commerce ambitions into action. And with physical and digital commerce rapidly converging, the time to harness WebCart’s power is now.

Retailers who attend this workshop will be able to move past simply talking about their need for a robust e-commerce operation; they’ll lay the groundwork and have actionable takeaways needed to build one.

It’s important to note that WebCart’s different functions can be rolled out as needed, rather than done as one big-bang implementation. Each retailer is unique and so too are their needs and implementation timelines, so this workshop will allow for flexibility on how the groundwork is laid.

Attendees are encouraged to choose one area that their organization is committed to launching WebCart in for 2020, and prepare to focus on that in the workshop. Attendees can also expect to run through not only the nuts and bolts of setting up web store operations, but customer self-boarding and information management.

In 21st century retail, having good, clean, organized, and accurate data for products and product ordering is absolutely critical. Fortunately, as CATAPULT retailers, you have access to ECRS’ Ecosystem suite, allowing you to prepare and clean your data. This can be used to create signs and labels, Nutritional Facts, e-Circulars, and more.

Ecosystem is also integral to achieving automated ordering and maintaining Perpetual Inventory, and is an easy way to search for special orders for your customers. It allows you to connect directly to suppliers to streamline purchase orders, and maintain an accurate product catalog that lists the item details that both consumers and buyers want to know.

Attendees will learn the ins and outs of the Ecosystem suite, comprised of:

• Universal Product Database (UPD): How to add and update existing data in your CATAPULT database
• EcoPortal: Utilize supplier catalog data to add new inventory items including supplier ordering information
• ECRS Gateway™: Understand the setup and document flows involved in EDI and assisted ordering

Are you more interested in improving your enterprise operations in areas that fall outside of the e-commerce realm? Spend some time in the Learning Lounge! Come prepared with questions and get a face-to-face opportunity to speak with an ECRS expert about one of the following topics:

• Inventory Management (i.e. Legacy Killers, Ordering/Receiving, Maximizing Functionality, etc.)
• Labels
• Loyalty, Discounts & Promos
• Reports

Together, with ECRS consultants and other retailers, you will dive into deep discussion and dissection of shared challenges, and find solutions to improve your retail operations.

Upon conclusion of Success Workshop Day’s regular workshops, all attendees will gather together for the Retail Improvement Roundtable. Like-minded retail leaders will be able to speak and share ideas with each other on the following topics:

• e-Circulars (for follow-up discussion and Q&A)
• WebCart (for follow-up discussion and Q&A)
• Ecosystem (for follow-up discussion and Q&A)
• Inventory Management (i.e. Legacy Killers, Ordering/Receiving, Maximizing Functionality, etc.)
• Labels
• Loyalty, Discounts & Promos

We’ve added this session as an opportunity to bring brilliant minds together in the spirit of collaboration. Attendees are encouraged to make the most of this opportunity to connect with colleagues and establish mutually beneficial industry relationships. This session will offer facilitated networking through prompts, team exercises, and topic discussion. Expect to discuss your present challenges, and share success stories about past challenges your enterprise has overcome.