Pass Type: Success Pass
Limit: 50 attendees per workshop
Ignite 2020 Workshops are being sold on a per-workshop basis. If you are interested in any of the following workshops, please choose the Success Pass at registration and select the workshops you wish to attend.
Welcome to the augmented reality of 21st century retail. The modern enterprise exists in both digital and physical spaces as one entity; technology touches everything from the supply chain to the point of sale. Ignite 2020‘s Success Workshop Day courses will have a strong focus on this commerce convergence.
Retailers who attend Success Workshop Day workshops will be able to explore how to best leverage their digital marketing, detailed product information, e-Commerce operations, and product labels to maximize profitability.
Success Navigators are eligible for two (2) complimentary Success Passes (four (4) possible workshops per pass). Passes are allotted on a first come, first serve basis. Please speak to your Success Navigator Consultant to learn more.
Why are we starting so late? The following workshop times are listed in Eastern Standard Time (ET). By starting at 11:00am (ET), those on the West Coast will have a more reasonable start time of 8:00am (PT).
11:00am - 12:30pm EST
Workshop One: e-Circulars
Master the skills needed to build effective, impactful, profit-propelling electronic circulars (e-Circulars) that will persuade your customers to keep coming back through your doors. "Brick" and "click" commerce have converged and advertising must adapt. Today’s e-Circulars are an answer to paper flyers of years past. Consumers now spend far more time online than they do flipping through newspapers. For retailers, that's a good thing.
Electronic ads typically cost far less when it comes to distribution... and design too. Other benefits include reduced environmental impact, the ability to automate certain processes, and perhaps most valuable of all: it's data-driven. As your data grows, you can learn more about your consumers and more effectively appeal to them in your ads.
In this workshop, you'll help design, from inception to completion, an e-Circular worthy of your brand and your customers. You'll unlock the game-changing benefits that e-Circulars can bring to your business, making the most out of CATAPULT’s robust Loyalty platform.
12:30pm - 1:00pm EST
LIVE Q&A - e-Circulars
11:00am - 12:00pm
EXCLUSIVE BREAKOUT SESSION
Show & Tell: Show Us Your e-Circular
After completing the e-Circular workshop in Success Workshop Day, you’ll be ready to design your very own e-Circular. Join us for this Success Pass exclusive event to show us your best e-Circular, hear from fellow retailers, and discover if you’re one of our winners for best template design!
Submit your e-Circular to email@example.com by 5:00pm ET, Tuesday, July 28th, for a chance to win $50 and to have your e-Circular showcased in ECRS’ template gallery!
1:00pm - 2:30pm EST
Workshop Two: CATAPULT® WebCart™
Prerequisite: You must have a CATAPULT WebCart license to attend this workshop.
ECRS' CATAPULT WebCart allows retailers to step seamlessly into the digital realm and turn e-commerce ambitions into action. And with physical and digital commerce rapidly converging, the time to harness WebCart's power is now.
Retailers who attend this workshop will be able to move past simply talking about their need for a robust e-commerce operation. In this workshop, retailers can expect to:
- Lay the groundwork with actionable takeaways to build their store’s WebCart.
- Create an appealing WebCart with expert design tips (it can even match their store’s current website!).
- Review the nuts and bolts of setting up web store operations, including customer self-boarding and information management.
It's important to note that WebCart's functionality can be rolled out as-needed, rather than in one big-bang implementation. Each retailer’s needs and implementation timelines are unique, so this workshop allows for flexibility on how the groundwork is laid.
2:30pm - 3:00pm EST
LIVE Q&A - CATAPULT WebCart
1:00pm - 2:00pm EST
EXCLUSIVE BREAKOUT SESSION
Show & Tell: CATAPULT WebCart
Your store’s WebCart is up and running, you’ve attended the WebCart workshop in Success Workshop Day, and now you’re overflowing with ideas to maximize your online revenue. Using a newfound skill from the Success Workshop, implement one enhancement to your e-commerce operations prior to this exclusive event, so you can share with fellow retailers what you did to improve your store’s online operations and how you did it.
3:00pm - 4:30pm EST
Workshop Three: Creating Labels with Jaspersoft
Unlock the maximum marketing value on your products with the power of a single label. This session will show you the value and importance of designing labels to satisfy the customer and positively impact the consumer experience, resulting in an increase in sales. In this session you will:
- Learn how to utilize advanced formulas,
- Take a look at what's in the ECRS development roadmap, and
- Review how to customize everything from signs to sheet labels using fonts, colors, images, and everything in between.
4:30pm - 5:00pm EST
LIVE Q&A - Creating Labels with Jaspersoft
3:00pm - 4:00pm EST
EXCLUSIVE BREAKOUT SESSION
Show & Tell: Show Us Your Label
You’ve completed the label workshop in Success Workshop Day and now you’re ready to design appealing, clever labels to catch the eyes of your customers. Test out your new skills by designing a label for your store, then join this exclusive event to it show off. Share with fellow retailers how you utilized this new knowledge from the Success Workshop to achieve your label masterpiece.
Schedule your Appointment with an ECRS Consultant
Workshop Four: 1-Hour Meeting with an ECRS Consultant
Are you interested in improving a specific component of your enterprise operations? Spend some time with one of our experts! Hiring an ECRS Consultant can you help you work out your most pressing retail challenges. With this special offer, retailers save over $75 for a 1-hour consultation.*
Come prepared with questions and get a face-to-face opportunity to speak with an ECRS Consultant about one of the following topics:
- Inventory Management (i.e. Legacy Killers, Ordering/Receiving, Maximizing Functionality, etc.)
- Loyalty, Discounts & Promos
Together, you and your ECRS consultant will schedule time to dive into deep discussion and dissection of your challenges, and find solutions to improve retail operations.
*Limit one hour per retailer. ECRS Consultants will be available for scheduling one-hour sessions from July 29 - August 29, 2020. Consulting sessions will be scheduled on a first-come-first-serve basis.
“I think the success workshop on the first day made the whole trip. The whole trip was worth it from the very first session and every session after that, I was just over the moon!”
Megan Palmer Rivera
The CATAPULT Fundamentals Workshop has been cancelled. For more information on ECRS training opportunities, visit the ECRS website.