How to shift from Good2Great2Extraordinary
Derek Daly raced through three different eras, “good, great, and extraordinary.” In the 80s, “good” was enough. Good teams could hire good people, do a good job, and win. But, not unlike retail today, technology disrupted the game. Racers had to overcome disruption to become “great.” Things shifted again as regulations tightened down on racers. They found themselves needing to be “extraordinary” to outmaneuver obstacles both on and off the track.
Retailers face a similar challenge dynamic. Powerful competitors, technological disruption, shifting demographics, and regulations all represent obstacles to be overcome. Can you push to the edges of what is possible in retail? Derek Daly mastered high-performance thinking during his professional racing career. And high performance thinking is what his presentation is all about.
Derek’s riveting keynote has been delivered to a wide range of professional industries and even the United States Department of Defense. He will use powerful, real-life sports analogies to drive his message home. Retailers who attend this keynote will be inspired to adopt the attitude, the focus, and the dedication that is required to take their operation to an extraordinary level.
About the Speaker
Derek Daly mastered high-performance thinking during his 17 years as a professional racing driver. And high performance thinking is what his Ignite 2019 presentation, “Culture of EXTRAordinary: How to shift from Good2Great2Extraordinary,” is all about. How can it be applied in retail to take your team to the next level? Derek went through three different eras during his professional racing career that he defines as “good to great to extraordinary.”
In the 80s, “good” was good enough. Good teams could hire good people, do a good job, and win. But technology disrupted the sport in the 90s, and “good” was no longer enough to stay ahead of the pack, racing teams had to be “great.” Only great teams who adapted and consistently took advantage of new technologies and data, to increase performance, could produce sustained success. In the 21st Century, things shifted once more from “great” to “extraordinary.” Regulations tightened down on the industry and racing teams found themselves needing to outmaneuver obstacles both on and off the track in order to win.
Where does extraordinary live? What does a culture of extraordinary look like? Imagine your team learning how to think and act differently as they push themselves to the edges and boundaries of what might be possible in retail. Derek uses powerful, real-life sports analogies in a unique, compelling and often hilarious manner, that leaves audiences in awe.