According to BRP’s Consumer Study, 56% of consumers indicated that they were more likely to shop at a retailer that allowed them to have a shared cart across channels instead of a retailer that does not offer this service. Only 7% of retailers offer this shared cart concept – that’s a huge gap that retailers are struggling to bridge. Today’s retail model must venture beyond omni-channel to break down the walls between internal channel silos and leverage a common commerce platform to deliver a holistic, real-time, personal, seamless experience. Join this session to see how consumer expectations compare to retailer capabilities based on the latest findings from BRP’s surveys and industry best practices.
About the Speaker
Perry Kramer is the Senior Vice President and Practice Lead at BRP Consulting. He is a leader in retail information technology, with more than 20 years of extensive experience across several types of retailers, including department stores and specialty retailers. In addition to VP and leadership positions with retailers, he has held the CIO position with a technology company and was co-chairman of the Association for Retail Technology Standards (ARTS) board of directors. Throughout his career, he has managed selection and implementation projects within store systems, logistics, finance, HCM, e-commerce and merchandising.